Virtual Real Estate Investing in
2006
by Jack Humphrey
Virtual
real estate is becoming more and more lucrative as the "overnight
successes" (spam sites) are disappearing due to search engines
"sand boxing" all new sites and de-listing spammers.
Gone forever are the days where anyone with moderate
experience could come into a market and dominate it within a month
or two in the search engines. Since Google and other
engines no longer reward new sites of any kind with immediate
results, only the mature, savvy e-real estate investor will win the
day in 2006.
Smart niche site network publishers have been gearing up for
2006 with solid, well-thought-out site designs, content strategies,
and niche research to place content rich sites up with no other
goal than to let them grow and season into very valuable properties
in 6-8 months time.
Having a site entrenched in the search engines means you
have been around for at least 3 months - and that is stretching it.
Rewards are coming to those who wait patiently. And only
to those content site publishers who build real sites, not the
spammy sites we were all waiting anxiously to disappear from the
engines last year.
Finally, content, which has been referred to as "King" for
years, (but treated in reality like a cheap whore until recently)
is truly the focus of smart investors looking to build a network of
sites on special niches to attract lucrative advertising and
product sales revenue.
Many virtual investors and developers who have built now popular
sites are selling their networks for millions today.
And this is the real "out." Smart virtual real estate investors
not only build to profit in the short term, but are building
popular sites and networks of sites with an eye to cash out big in
the coming year.
All it really takes is good research, creativity in
isolating a market, and most of all - patience. The longer you let
your network grow and season and the more popular you make it with
strong promotion tactics, the more it is worth to investors who are
looking for any site network that moves traffic.
The second level of virtual real estate investing is buying up
networks of content sites and focusing the traffic on profitable
product lines, affiliate product sales, services of all kinds, and
for advertising revenue.
Investors who sell traffic via banner advertising, pay per
click, and any number of text linking schemes always seem to have a
higher demand for ad space than traffic supply. This will continue
to be the case in the coming years and smart niche site publishers
are banking on the advertising industry's insatiable appetite for
good targeted traffic.
Once people get over the Adsense boom and bust period of 2005,
they will start to realize that Adsense is merely "funded research"
and the big game is the virtual properties themselves.
Biggest mistake in 2006?
Yet
publishers who go the extra mile and exercise a modicum of respect
for their industry are still floating the wave of profits by
creating real sites.
Think about it this way: A publisher who starts from nothing
today and builds one rich content site per week in 2006 is going to
have about 52 sites this time next year.
With a good marketing plan for each site which includes no SEO
tricks and nothing even "grey hat" in the mix, she should have the
ability to isolate 10 sites in her network worth spending more time
on than the others. This is given that the revenue model for each
of the 10 sites is producing at least $10 per day.
Turning those 10 sites into $30 a day earners can pluck up over
$100,000.00 in revenue in a year's time! With good research on
profitable niches to provide with good content, and a simple but
solid marketing plan for each site, anyone with the proper training
and patience can get into the game.
Now the publisher in the above example is pulling in $300 per
day with just 10 sites. Last year it took upwards of 100 or more
spam sites to do the same thing with no hope it would continue from
day to day depending on when the engines caught up with them and
de-listed them.
The publisher in the above example can keep that money rolling
in indefinitely without fear because her 10 sites are perfect
content sites that search engines love. No tricks and no spam
software involved.
A publisher can then go on to find the next 10 winners in their
network or continue to focus on the current 10 with an eye on
drastically improving one or all of the sites' profit margins with
ramped up marketing and content development.
Now comes the great part. A publisher who finds their 10 winners
and develops them into sites that average 300-500 visitors per day
each now has a network of sites pulling in 3000-5000 eyeballs each
and every day.
Depending on the markets served with the 10 winners, a site
network like this, which has proven revenue and traffic, can easily
value from $150,000.00 and up these days.
Why? Because of the traffic, proven profits, and the quality of
the sites themselves. This is something that was totally forgotten
in the Adsense spam site days. The guys who built 5000 sites with
no more value than a single, traffic-less affiliate casino site
have lost everything they worked for. Once they were out of the
engines, they were out of business.
And they have nothing to sell. No assets. No content means no
value. No search engine rankings means no serious traffic and no
revenue.
But the publisher who built just 10 content sites last year that
are now doing at least $30 each per day is sitting on not only
$109,500.00 gross yearly revenue, but also a network worth far more
than that which they can sell to rabid investors looking for just
such a deal to land in their lap each and every day.
Again, all it takes is knowing the niche publishing
industry and the tactics for creating and marketing content rich
niche sites and a little patience.
This is what the market wants. All you have to do is
give it the elbow grease it deserves to reap massive profits down
the relatively short road to success.
Copyright 2006 Tale Chaser Publishing,
Inc.
About the Author Jack
Humphrey is the managing partner of http://www.contentdesk.com and author of the renowned Power Linking series of
internet marketing courses. More information on the niche
publishing industry can be found at http://www.contentdesk.com/csb
.
For newbie, I always recommend to build your first content site
with Site Built It. When
you are ready to build next one, pick up XSitePro and apply what you've learned
from Site Build It.
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